About Us

Guitar designs made by a guitar player for guitar players !

After years of gigging, touring, recording, and producing, a thought came to me that is really obvious to all of us : We guitar players are are own breed. That’s what sparked this little print-on-demand project of mine—creating shirts that feel like inside jokes, shared scars, and friendly nods from one tone-chasing soul to another.

Whether you're a humble bedroom picker, a road-worn veteran, a gear addict, or someone who simply can’t walk past a guitar store without “just looking,” you’ll find something here that feels like it was made for you—because honestly, it was. If you see yourself in these designs, good. That’s the point.

So thanks for stopping by. Keep playing.

Kurt